Why apd Australia?

Data. Insights. Change


apd Australia’s proprietary research, communication and analysis programs generate real-time data from customer research, sentiment analytics, operations audit and benchmark analysis, presented on customised dashboards.


Our unique “insights” approach to data aggregation and analysis provide clients with clear insights into cause, allowing the drivers of improvement and growth to be identified and targeted.


Standards, processes, skills development and mentoring – apd’s suite of capabilities ensures that development programs work by aligning to success drivers and strategic objectives.


apd Australia’s business model provides the feedback platforms, training and consultancy programs that produce, analyse and provide data-driven insights to overcome three common concerns across the automotive industry today:

1.  The inability to make timely and accurate process change due to the lack of real time genuine customer feedback, net promoter and sentiment analytics.

2.  Addressing the changes in customer and staff behaviour in a rapidly changing operational environment.

3.  Understanding the training needs analysis to underpin staff skills gaps that do not currently address the fluid market of the new operational environments.

Our teams’ depth of knowledge and understanding of the development and fulfilment of strategy within automotive channels allows apd to provide and deliver tailored consultancy programs across many automotive brands and sectors. Our proprietary platforms provide targeted market analysis based on customer feedback to specific question sets through the interpretation of data identifying specific hot spots, market trends and staff training needs analysis.

We deliver specific training packages tailored to improve skill sets of sales, service, finance and fleet frontline staff and management, supported by expert coaching and mentoring programs tailored to specific staff requirements. Our team brings timely project delivery, trusted advice and guidance delivering customer desired outcomes by removing complexity.


We use a variety of research and data collection processes that are adapted to your program objectives. We accommodate this through tailored programs; ie blended surveys, operational audits and financial benchmarking. Data is essential to your decision making – and our platforms ensure you have the data you need, when and how you need it.


Data is only of value when it is applied and understood. This is the key to effective decision making – and improved decision making capability is delivered through our insights model. Understanding the drivers of customer behaviour, financial success, and operational performance is our specialty, ensuring that your focus will be on the things that matter most. The results? Improved outcomes, higher productivity and lasting results.


Change management programs that address the specific needs of your organisation and your channel. Our specialties include network standards programs, process development, training and skills development and mentoring. apd programs are unique as they are adapted specifically for your business, addressing the drivers of improvement. Generic, shelf-style programs do not deliver results. Ours do.