apd Australia

  • Phone: +61 (3) 8878-8797
  • Fax: +61 (3) 8878-0897
  • Mail: support@apd-australia.com.au
  • Website: www.apd-australia.com.au
  • Address: Suite 2C Bldg 2, 303-313 Burwood Hwy, Burwood East VIC 3151, Australia

Our People

G'Day from the apd team

Paul Steed

Managing Director

In his career Paul has been a business owner, an operations manager, a mechanic, a consultant, a soldier and an athlete. He's still an operational manager and a business owner with extensive practical experience that provides him with great insight into how to support and guide other businesses.

His leadership decision-making was taught by the British Army, and put into practice in the Gulf war. His operations management was taught by business owners and managers in local and global businesses - from car dealerships to management consultancies – and put into practice in multiple markets. His consultancy and communications experience was taught by senior operational experts on three continents, and put into practice in projects and programs across multiple automotive segments in many countries.

He works with multinationals, with major brands and with large organisations. He also works with small and individual businesses because the same business needs apply. His diverse background allows him to adapt to individual and specific needs, effortlessly and effectively.

Paul loves kayaking, triathlons and plays golf well, despite his golf swing.

Andrea Steed

Senior Administrator

Andrea has a wealth of knowledge in Administration at Senior Management level. Her career has spanned over the last 25 years. She has worked for various large companies starting with the British Army in Germany and then creating a career path with Holden, Arnott’s and Hewlett Packard, as well as being a Director of her own retail business.

Andrea likes to steer the ship from a financial and administration angle and enjoys making a significant difference by supporting the Directors and staff at apd Australia. She has a compass that points to the administration and financial service in the small business world - something she does well.

Andrea enjoys travelling, kayaking, cycling, photography and spending time with her grandchildren.

Paul Turner

Director Platform & Programs

Paul has over 33 years of experience in the automotive industry (covering franchise dealer, manufacturer, fleet and leasing) holding Dealer Principal, Fleet Management, and customer services roles. He has also managed brand, product and customer services research, including his role as Executive Chairman of apd UK.

As founder of the apd Group, Paul has overseen its development into one of the leading tier-one research companies in Europe and supported the growth of apd in Australia and New Zealand. Widely regarded in Europe as a pioneer in the development of online customer experience programs and business intelligence reporting, Paul has been responsible for the creation and development of apd's award-winning Contact.360 CEM and CRM platforms.

Paul holds qualifications in sales, marketing and research from various associations and institutions. In his spare time he is another one of apd's team of golfers, follows rugby union passionately and even admits to loving cricket, despite England’s capitulation in the Ashes!

Gary Watson

Market & Organisational Development

Gary has more than 30 years of experience in automotive, consultancy and retailing, covering distribution channel management, sales and marketing business development, marketing and communications, and retail business management.