Our People

G’Day from the apd Team

Paul Steed


Paul Steed is a specialist Automotive Industry consultant with a diverse and unique experience set. Why diverse and unique?

He works with multinationals, with major brands and with large organisations. He also works with small and individual businesses because the same business needs apply. His diverse background allows him to adapt to individual and specific needs, effortlessly and effectively.

Paul’s business expertise has come from all of these sources and has also been enriched by his family, mentor, customers and his many business associates.

Diverse and unique in experience and perspective – this is who Paul is, and what he brings to our business!

Andrea Steed

Senior Administrator

Andrea has a wealth of knowledge in Administration at Senior Management level. Her career has spanned over the last 25 years. She has worked for various large companies starting with the British Army in Germany and then creating a career path with Holden, Arnott’s and Hewlett Packard, as well as being a Director of her own retail business.

Andrea likes to steer the ship from a financial and administration angle and enjoys making a significant difference by supporting the Directors and staff at apd Australia. She has a compass that points to the administration and financial service in the small business world – something she does well.

Gary Watson

Market & Organisational Development

Gary has more than 30 years of experience in automotive, consultancy and retailing, covering distribution channel management, sales and marketing business development, marketing and communications, and retail business management.

Paul Turner

Director Platforms & Programs

Paul has over 35 years of experience in the automotive industry (covering franchise  dealer, manufacturer, fleet and leasing), holding Dealer Principal, Fleet Management and Customer Service roles. He has also managed brand, product and customer service research, including his role as Executive Chairman of apd UK. 

As founder of the apd Group, Paul has overseen its development into one of the leading tier-one research companies in Europe and supported the growth of apd in Australia and New Zealand. Widely regarded in Europe as a pioneer in the development of online customer experience programs and business intelligence reporting, Paul has been responsible for the creation and development of apd’s award-winning Contact.360 CEM and CRM platforms.

Paul holds qualifications in sales, marketing and research from various associations and institutions. In his spare time he is another one of apd’s team of golfers, follows rugby union passionately and even admits to loving cricket, despite England’s capitulation in the Ashes!