Welcome to

apd Australia

Data. Insights. Change

Optimising the Customer Experience in Your Business

apd Australia provides a consultative approach to customer lifecycle management through data analysis, cause and correction, process change management and performance measurement.

We deliver tailored change management programs driven by detailed insights that are achieved through causal analysis.


apd Australia’s proprietary research, communication and analysis programs generate real-time data from customer research, sentiment analytics, operations audit and benchmark analysis, presented on customised dashboards.


Our unique “insights” approach to data aggregation and analysis provides clients with clear insights into cause, allowing the drivers of improvement and growth to be identified and targeted.


Standards, processes, skills development and mentoring – apd’s suite of capabilities ensures that development programs work by aligning to success drivers and strategic objectives.